The absence of a straight 2 way communication between the user and developer has much of the time built up user analytic as a prime method of understanding user behavior. As the application development industry keeps on feeling the pressures of the competitive environment, user analytics services turn out to be progressively noteworthy.
Let us a quick look into the three noteworthy types of analytics tools commonly used by application developers.
Google Mobile App Analytics
A standout amongst the most generally used analytics tools, Google Analytics is thought to be the most powerful and robust of its kind. Beginning off with web analytics, it slowly extended its support to mobile applications – Google Mobile App Analytics.
Google Mobile App Analytics is in front of others with regards to top to bottom analysis of e- commerce and revenue. It can help you track your transaction data I.e. in-application installment and perceive regions that drive the maximum sales.
Other than recording user behavior data, Mobile App Analytics has an advanced sense of user demographics, giving it an edge over the rest. Offering its own particular arrangement of classifications, the advanced segment likewise permits developers to advantage more out of it by using their own particular custom segments, in this manner, giving them a chance to customize reports identified with their business area.
In spite of the fact that it supports both Android and iOS platforms, there is more Android related information than iOS.
Has a excellent e- commerce reporting ability.
Has an acute sense of user demographics.
Integration with Google Play for conversion tracking.
Comes as a free service
Does not have the retention analysis ability of Mixpanel.
Does not offer an easy way for mobile a/b testing.
Only for Android and iOS
An elite analytics tool built for mobile applications, Flurry Analytics is another commonly used alternative for tracking mobile conversions. Flurry Analytics supports for verging almost every major mobile platforms such as iOS, Android, Windows Phone, Blackberry and Java ME.
In spite of the fact that Flurry might have a tendency to appear a little complex than Google mobile application analytics, the way that its mind boggling structure leads to more data access has made it a popular alternative to many others.
For each application you monitor here, you can either use the Flurry Classic dashboard or build up to ten custom dashboards. The information aggregated through dashboard functions is more detailed, for instance, it gives a superior vision of the traffic acquisition scenario crosswise over different promoting channels like mobile advertisement networks, mobile web and email campaigns.
Aside from monitoring the ‘user types’ and user behavior based upon the applications used, Flurry Analytics, it will likewise track the devices types, operating systems, and so forth.
Not just restricted to iOS and Android.
Free service for mobile applications.
Offers various dashboards.
Does not have retention/cohort analysis ability.
Unlike Google Analytics, it does not identify crashes easily.
Strictly restricted to the mobile applications.
Mixpanel is another well known analytics tool used to calculate user engagement for both mobile and web. Compared to Google Mobile App Analytics and Flurry Analytics, Mixpanel has the easiest user interface.
Mixpanel’s SDK has segmentation tools that are capable of analyzing vital and complex questions. It empowers you to ask more of your data, for eg. how your application’s users welcome companions, which Ad words campaign is giving you the most noteworthy number of paying users, and so on. Mixpanel’s funnel analysis can track where the user drops out each event.
Mixpanel has a unique retention or cohort analysis ability that gives it an edge over the rest. Through this you will have the capacity to track when and how frequently your customers return and engage with an application.
Its targeting system can also group a client’s users into similar profiles and display their activity feed.
The main disadvantage this tool has is its restriction of 25,000 data interactions for the free service, thereby, requiring users to purchase the Premium service for greater visibility.
The data segmentation can answer complicated questions.
Can track the retention in user engagement.
More focused towards measuring user engagement.
Caters to both the mediums of mobile and web.
-Paid service. It is priced monthly based on how many data points and profiles have been used.
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